How to become a freelance copywriter

If you have a passion for writing, a career as a freelance copywriter could be right up your street. This resource will cover the key aspects of life as a freelance copywriter and what opportunities could be available to you.

Futurelink Group have decades of experience in payroll and we pride ourselves on providing a high level of customer service and help people just like you get to grips with working for themselves. We offer a range of payroll solutions and accountancy services that may be of interest to you, so call one of our friendly experts on +44 (0)1923 277 900 to find out more.

What is a copywriter?

If you aren’t familiar with exactly what a copywriter is, you should find this section useful. Freelance copywriters are commonly hired on a per assignment basis to write a specific piece of content that could be for a website, a brochure or any other resource that requires copy.

Copywriter briefs can vary greatly from client to client, some may be far more specific than others and it’s important to have good communication skills to ensure that you fully understand what the client is looking for.

As a freelance copywriter, you’ll need to be able to carry out research effectively in order to fully immerse yourself in your client’s world and write compelling pieces. Research is a fundamental part of copywriting, especially if you are writing about a topic that is unfamiliar to you.

When you think about it, good copywriters are far more than just writers and they have a wide range of skills.

Setting up as a freelance copywriter

Futurelink Group has a highly experienced team and we are experts in payroll. We provide a number of solutions that can minimise the amount of paperwork that you need to complete and also ensure that you get paid in the fastest, most efficient way possible.

If you are looking for a hassle free way to set up as a copywriter, our Sole Trader solutions are perfect! They allow you to concentrate on what you do best without having to worry about issuing and chasing up invoices or keeping up to date with other paperwork demands that usually come hand in hand with working as for yourself.

To find out more information on our Sole Trader solutions, or call one of our friendly experts on +44 (0)1923 277 900.

Finding work as a freelance copywriter

When working as a self-employed individual, one of the most important things you can do is develop your abilities to obtain work. Copywriting is an extremely popular profession but with so many different ways that copywriters can help, there is enough work going around.

There are a number of things you can do to obtain more work and you don’t have to have 10 years sales experience under your belt to do them effectively.

Develop a website

A website is a must in any sales and marketing strategy… especially when you consider that for many consumers, their first port of call is the internet when researching a product or service. Developing a website doesn’t have to break the bank, there are many affordable agencies and freelancers that can build you a professional online portfolio that doesn’t cost thousands.

It is vital to ensure that your website showcases your best work, so create a portfolio section and upload a few examples of the work you have completed. Remember to use variety and don’t overload the portfolio.

Register with online marketplaces for freelancers

One of the most useful methods of generating more business is to register with online marketplaces for freelancers such as Elance and People Per Hour. All you need to do is sign up, create a profile and you have access to thousands of potential clients.

A common misconception of these sites is that when you are first starting out, you need to be the lowest priced freelancer to obtain work – this just isn’t the case. Clients take into account a number of factors when searching for a freelance copywriter, yes money is one of them but so are experience and quality of work produced. This is why it’s paramount that you develop a strong portfolio and send examples to prospective clients when bidding on jobs – you could even send them a link to your website.

Build relationships with agencies

Agencies often receive requests from clients to complete work that they may not necessarily offer as a service. For example, a client has asked a web design agency to design them a website but they need content for it. The agency doesn’t have an in-house copywriter so they outsource the job to a freelancer.

You could contact agencies directly to find out about becoming a preferred supplier or generating some form of relationship. The agency will want to charge a fee for all work they refer to you, so it is worth bearing in mind that you might make slightly less on a job to pay this referral fee but if the agency are able to pass you regular work it should be worth taking a small cut in your rate.

Are you ready to take the next steps to starting your career as a freelance copywriter? Call us today on +44 (0)1923 277 900 to find out more information about our solutions and how we can help.

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